The Wheels Are Falling Off Of Satellite TV
AT&T is reporting a loss of 390,000 customers in the third quarter of 2017, mostly from satellite and cable TV (video) subscriptions. “The wheels are falling off of satellite TV” – Moffett.
The Status Quo
Cord Cutting is change. It challenges the status quo. It is human to fear change and to resist change.
Cable TV is the status quo. Right now, cable TV is the norm. But that is changing.
The number of households with cable and satellite TV subscriptions is declining.
- Over 100 Million cable and satellite TV subscribers each year from 2009 to 2015
- Peak of 103 Million cable and satellite TV subscribers in 2012
- 99.2 Million cable and satellite TV subscribers in 2016
Today, about 90 Million households still pay for some cable or satellite TV.
Read more… Who Killed Cable TV?
The Wheels Are Falling Off Of Satellite TV
Losing 390,000 subscribers in one quarter shows the growing trend of cord-cutting. Cord-cutters are moving away from traditional pay TV providers and towards streaming video providers like Netflix, Hulu, SlingTV, and Amazon Prime.
Change is on the horizon.
Source: Bloomberg.com; By Scott Moritz and Gerry Smith; Pay-TV Companies Are in Crisis Mode
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