Cord Cutting Influences NBCUniversal To Cut Ads By 10%

Congratulations Cord Cutters! Cord Cutting Influences NBCUniversal To Cut Ads By 10%! And the number of ads in a commercial break will be reduced by 20%.

Cord Cutting Influences NBCUniversal To Cut Ads By 10%

Cord Cutters subscribe to Netflix, Hulu, and Amazon Prime. Netflix, Hulu, and Amazon Prime ALL have programming with either no or limited commercials. Cord Cutters who subscribe to Netflix, Hulu, and Amazon Prime have gotten used to watching TV programming without commercials.

The number of Cord Cutters who prefer to watch commercial free TV programming is growing. So, NBCUniversal has decided to respond to this demand for fewer commercials – by reducing their commercials.

In a big move, NBCUniversal will cut their ad time by 10%. Starting this fall, NBCUniversal will also lower the number of ads during a commercial break by 20%. (Source: Variety.com)

The Impact of Streaming Subscriptions

The impact of streaming TV viewing on the entertainment industry is very large. And it is still growing!

Currently, almost all programming from subscription streaming providers has no or limited commercials. Netflix, Hulu, and Amazon Prime create their own original content – all shown without commercials.

Having so much commercial free content available to TV viewers puts enormous pressure on broadcasters that show commercials.

Let’s take a quick-look at the number of Netflix, Hulu, and Amazon Prime subscribers – and the amount of original programming. With these numbers, you can quickly understand that the stake is large.

Netflix

Netflix has 55 Million US subscribers and 118 Million subscribers globally.

Check out some quick stats for Netflix Original Programming:

• Over 100 original movies
• Over 100 original stand-up comedy specials
• Over 100 original TV series and docu-series that include anime, animation, comedy, and dramas

And Netflix is adding lots more original programming with plans to release over 700 original programs in 2018.

All Netflix programming is commercial free.

Amazon

Amazon has about 30 original programs and millions of Amazon Prime subscribers. Prime subscribers can watch thousands of commercial free movies and TV shows. Over 100 Amazon Channels are also available as “A LA CARTE” subscriptions. Complete List of Amazon Channels

Hulu

Hulu has 17 Million subscribers and over 25 original programs, with more on the way. More importantly, Hulu offers a subscription plan with Limited Commercials of ABC, NBC, FOX, CW, AMC, A&E, and others.

Conclusion

Movie and TV production, distribution, and viewing is changing.

Netflix, Hulu, Amazon Prime Video, and others are creating Emmy and Oscar-winning original programming. Most of their programming is provided without commercials.

This is changing the entertainment industry.

You can expect more news about major shifts in the entertainment industry. Established movie companies and broadcast services will continue to shift as new choices are available for watching TV and movies. Cord Cutters will lead the way.