HBO NOW is for Cord Cutters

With all the great content on HBO, not having the option to watch HBO would leave a Cord Cutter a bit short with their Cord Cutting choices. Fortunately, HBO has stepped up with HBO NOW. HBO NOW is for Cord Cutters.

HBO has hours-and-hours of entertainment with so many fantastic original shows like Game of Thrones, Entourage, Girls, The Sopranos, True Blood, Veep, Westworld, and others.

Read about other Cord Cutter apps like… the ABC App, the CW, and CW Seed,

Get HBO

HBO is available as an add-on to most cable and satellite TV providers.

Also, HBO is available to most streaming services like Hulu, Sling TV, DIRECTV NOW, and Amazon Prime Video Channels.

Adding HBO to your cable, satellite, or streaming subscription is just HBO – it is not HBO NOW or HBO GO.

Read more about Amazon Prime Video Channels.

HBO NOW vs HBO GO

What is HBO NOW and HBO GO?

Both HBO NOW and HBO GO are stand-alone streaming apps that allow you to stream HBO. Watch HBO by using HBO GO and HBO NOW streaming apps that are available on Roku, Amazon Fire TV, laptop, tablet, phone, and other devices.

With both HBO NOW and HBO GO you get:

• All HBO Programming
• Streaming On Multiple Devices
• Live Premieres

So what is the difference between HBO NOW vs HBO GO?

HBO GO is…

HBO GO is a streaming service that is included free when you buy a HBO add-on subscription through your cable or satellite TV provider.

When you are away from your cable or satellite TV, you can use the HBO GO app on your Roku, Amazon Fire TV, laptop, tablet, or phone to stream and watch HBO.

There is one exception for HBO GO that is not cable or satellite TV. You can also get HBO GO with DIRECTV NOW. But HBO GO is NOT available with a HBO add-on subscription to Hulu, Sling TV, or Amazon Channels.

HBO NOW is…

HBO NOW is a stand-alone streaming subscription marketed directly to consumers.

No cable or satellite TV subscription is needed.

HBO NOW is for Cord Cutters!

Get HBO NOW by downloading the HBO NOW app through your Roku, Amazon Fire TV, laptop, tablet, phone, or other device.

Sign-up for HBO NOW through the app.

HBO NOW costs $14.99 + taxes per month. Many apps offer a 1 month free trial.

HBO NOW is for Cord Cutters

HBO describes HBO NOW best: “No Cable Needed”

Use your Roku, Amazon Fire TV, laptop, tablet, or phone to watch HBO through the HBO NOW app.

Plus, with HBO NOW you can:

• Cancel Anytime
• Watch All HBO Programming
• Stream On Multiple Devices

Being a Cord Cutter is having choices. And HBO NOW gives Cord Cutters the option to watch HBO.

Read more… The Future of Cord Cutting is About Choices

More Ways For Cord Cutters To Get HBO

Cord Cutters can also get HBO delivered in a way that is very similar to how HBO is delivered to cable and satellite TV.

HBO can be added to other streaming service subscriptions you already have. Hulu, Sling TV, DIRECTV NOW, and Amazon Channels all offer a HBO add-on subscription to their streaming service subscription.

An add-on subscription is nice since HBO is delivered through the streaming service apps (Hulu, Sling TV, DIRECTV NOW, or Amazon Channels). So while you are looking through your streaming service app for something to watch, HBO programming is right there. Plus, when HBO is part of an add-on subscription, the subscription cost for HBO is billed as part of the service.

HBO Streaming Subscriber Numbers

The HBO streaming subscribers numbers are growing rapidly.

HBO NOW launched in April 2015. In February 2018, HBO had 5 MILLION streaming subscribers through stand-alone HBO NOW apps and HBO streaming-only services such as Hulu, DIRECTV NOW, Sling TV, and Amazon Channels.

The HBO NOW stand-alone app accounts for 2 MILLION of those 5 MILLION HBO streaming subscribers.

HBO streaming services have seen amazing growth and shows how important stand-alone streaming services are to HBO. At $14.99 per subscription, 5 MILLION subscribers is about $75 MILLION in gross revenue.

HBO by the numbers:

• 142 MILLION worldwide subscribers
• 49 MILLION traditional U.S. HBO subscribers (cable and satellite TV)
• 5 MILLION total streaming subscribers (HBO NOW, Hulu, DIRECTV NOW, Sling TV, Amazon Channels, etc.)
• 2 MILLION HBO NOW stand-alone app subscribers

HBO NOW is for Cord Cutters. Cord Cutters can stream HBO. And Cord Cutters are streaming HBO as part of their Cord Cutting TV viewing experience.

(HBO subscriber information courtesy of Bloomberg – Gerry Smith: HBO’s Online Channel Surpasses 5 Million U.S. Subscribers.)